Gutteridge

Project Detail

Gutteridge

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

One of the oldest fabric and garment shops in Naples. It has always been an icon of sartorial quality and timeless elegance. For men.

The brand was founded in 1878 by Scottish Michael Gutteridge, then acquired in 1997.

Gutteridge has been re-launched with a strong commercial format, which is contributing towards the positioning of the brand. The expansion

Is now pursuing the city centres of the main towns in Italy, with the goal of creating awareness towards the brand and establishing it amongst
Its competitors.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non turpis a diam efficitur mollis vel vitae odio. Donec leo enim, malesuada sit amet iaculis in, vehicula vehicula erat. Fusce gravida augue sed rhoncus iaculis. Nunc eros lacus, lobortis vitae congue eu, euismod vitae erat. Ut commodo eleifend tortor, et ultrices elit lobortis vitae. In interdum metus orci, quis iaculis nunc vestibulum eget. Quisque augue augue, aliquam quis nulla vel, consectetur placerat turpis.

What We Did ?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non turpis a diam efficitur mollis vel vitae odio. Donec leo enim, malesuada sit amet iaculis in, vehicula vehicula erat. Fusce gravida augue sed rhoncus iaculis. Nunc eros lacus, lobortis vitae congue eu, euismod vitae erat. Ut commodo eleifend tortor, et ultrices elit lobortis vitae. In interdum metus orci, quis iaculis nunc vestibulum eget. Quisque augue augue, aliquam quis nulla vel, consectetur placerat turpis.

Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.