Chiarra Ferragni

Projects Detail

Chiara Ferragni

Who?

Who...

What?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Chiara Ferragni launched her brand in 2013, a fashion yet pop brand, sold today in more than 300 stores. The brand is renown for its iconic Eye motif and it presents today playful yet stylish collections which combines inspirational elements from travels, music, pop culture and contemporary art universe.

Product Line: Lipsticks, Highlighting Blush, Brow Gel, Mascara, Eyeshadow Palette, Lip Balms, Lip Gloss, highliner, Mini Eyeshadow Palettes

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.