FUN & FUN

Project Detail

CATAPANO GROUP

Who?

Who...

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Catapano Group is an Italian manufacturer since 1990.

The Group includes several brands, which produces and distributes around the world. The company specializes in children’s wear from 0 to 16 years, with various brands such as FUN&FUN, GLSR and Marc Ellis.

In 2014, The group has entered the world of licensing by collaborating with Warner Bros.
With the ever growing business, Catapano group finds itself in the most prestigious Italian and International boutiques dressing infants, toddlers, girls and boys around the world.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.