Minibanda

Projects Detail

MINICONF

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Miniconf designer and manufacturer of Minibanda, Sarabanda and holds the license for Ducati Kids wear. Founded in 1973, specialized in design, production and distribution of Kidswear for boys and girls aged 0 to 16 yrs.

Today the company is considered one of the leading Italian Children’s fashion houses

Sarabanda
High-end contemporary and elegant fashion brand for biys and girls.Characterised by a strong stylistic identity. The collection dresses kids
from 9 months to 16 years.
Premium
S- Premium is a high-end line of Sarabanda, the collections are dedicated to the world of ceremonies, black tie occasions.
Age range 9 months to 16 years.
Minibanda
The brand is dedicated to little ones.
Collection of newborns, offering accessories and clothing for babies aged 0 to 24 months.
Ducati
In Miniconf’s brand portfolio since 2022.
A sporty, comfortable spirit dedicated to boys from 3 to 16 years and includes a small selection for newborns.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.