ALCOTT

Projects Detail

ALCOTT

Who?

Who...

What?

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When ?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Alcott is a young, dynamic and constantly evolving brand.

It has a history of over 30 years. It is dedicated to a young audience looking for quality, design and a look that does not go unnoticed.

Thanks to a flexible business model, Alcott manages to offer new assortments of garments every week, always offering collections and
Microcapsules aligned with current trends.

“BEST FASHION AND BEST PRICE” has always been Alcott’s mission, which is to guarantee quality and trend products at an increasingly
competitive price.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.