Dan John

Projects Detail

Dan John

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

The strength of the brand is to provide an easy to purchase and use product, that has the flavour of Italian tradition and modern soul.

Dan John offers a wide range of products, from basic to elegant, thanks to a careful analysis of the market and trends, mix of colours and materials offering an image in tune with the current men’s fashion scene.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.