EXTRA VIRGO

Projects Detail

Extra Virgo

Who?

Who...

What?

What...

When ?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Forbidden Botanicals is a family of fragrances with ancient and rebellious protagonists, as sensual as they are controversial. Ingredients that in human history have been medicine and poison, sacred and profane.

Using only rare raw materials of excellent quality, with very high concentration of natural components carefully selected by Master Extractors.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.