WAPHYTO

Projects Detail

WAPHYTO

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Japan’s first plant bio methodology brand was developed by Atusko Morita. Phytotherapist and founder of Waphyto.

Our name comes from PHYTO meaning plants, and WA of “JAPAN” representing herbalism and Japan, which also means “balance” or “Harmony”

Waphyto was founded in the name of Phytotherapy, herbalism, and science using selective soils and the natural environment, to create plant Bio methodology.

As a demand for green beauty and cleaner cosmetics increases, we are diving deeper into the power of plants. Our mission is to support your lifestyle for your entire 100 year life span, just as Mother Earth does for all of us.

We define clean beauty using Waphyto’s four E’s: Elemental, Environmental, Ethical, and Empowerment.

Product Line: Skincare, Hair Care, Body Care, Intimate Care

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.