Mandelli

Projects Detail

Mandelli

Who?

Who...

What?

What...

When ?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Mandelli is a luxury Men’s wear brand. It is a story of a strong family and an even stronger Tradition of Italian Craftsmanship and Excellence, a real Made In Italy, Famous all around the World.

The first element, uniqueness, is the leitmotif of every Mandelli collection.

Uniqueness in Materials
Uniqueness in processing
Uniqueness in creativity
MTM service uniqueness

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.