RefrigiWear

Projects Detail

RefrigiWear

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Refrigiwear is an urban collection for women & men.

Made with nylon, recycled polyester and eco leather materials.

For everyday use with fashinable details in each style, ideal for special events.
Internal pockets and storage organsiaion for today's personal needs.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non turpis a diam efficitur mollis vel vitae odio. Donec leo enim, malesuada sit amet iaculis in, vehicula vehicula erat. Fusce gravida augue sed rhoncus iaculis. Nunc eros lacus, lobortis vitae congue eu, euismod vitae erat. Ut commodo eleifend tortor, et ultrices elit lobortis vitae. In interdum metus orci, quis iaculis nunc vestibulum eget. Quisque augue augue, aliquam quis nulla vel, consectetur placerat turpis.

What We Did ?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non turpis a diam efficitur mollis vel vitae odio. Donec leo enim, malesuada sit amet iaculis in, vehicula vehicula erat. Fusce gravida augue sed rhoncus iaculis. Nunc eros lacus, lobortis vitae congue eu, euismod vitae erat. Ut commodo eleifend tortor, et ultrices elit lobortis vitae. In interdum metus orci, quis iaculis nunc vestibulum eget. Quisque augue augue, aliquam quis nulla vel, consectetur placerat turpis.

Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.