MOSCACIECA

Projects Detail

MOSCACIECA

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What?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Colourful reading glasses, fashionable with an Italian Design.

All the Moscacieca glasses are coming with flex hinge.
Included with all the readers Customer will get the box packaging, microfiber bag to use as well as an excellent cloth to clean glasses and the booklet.

All products are certified in Italy.

STYLE UNO:
5 fashion colors, pantos style design.
All the lenses have blue light treatment (blue block) in order to protect eyes from blue lights.
Power of lenses: 0 (without correction), +1, +1,5, +2, +2,5, +3

STYLE DUE:
5 fashion colors, octagonal style design.
All the reading glasses have photochromic lenses (clear indoors and darken automatically when exposed to sunlight).
Power of lenses: +1, +1,5, +2, +2,5, +3

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.