Michelle Boutique

Projects Detail

Michelle Boutique

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Michelle was founded in 2018, in Georgia- Tbilisi.

Dresses that are created express kids’ characters and expressions. Comfortable, classy, and extraordinary at the same time. Michelle’s dresses are dreams come true for kids. The highest quality of fabrics and especially soft bridal lux tulles are utilised to make these exclusive dresses.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.