Everything Must Change

Projects Detail

Ellepi - EMC (Everything Must Change)

Who?

Who...

What?

What...

When ?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Ellepi is a family-owned business since 1930, and EMC was launched in 1966, specialising in underwear for new-borns and children.

The brand became an immediate leader in the Italian wholesale market in new-born and children’s underwear; it has developed through
New channels and still is a benchmark in the children’s wear industry.
Over 1,200 customers around the world, 4,000,000 items produced. To date, EMC is present in USA, Europe and Japan.

The brand presents two collections per year, with around 350 styles each season.

Newborn underwear: 0 -4 years
Children’s Underwear: 2- 16 years
Cradle: 0-12 years
Easy wear: 0- 24 months
Pyjamas: 0- 4 years
Christmas Package: Small selection in red

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.