PERSPECTIVE

Projects Detail

PERSPECTIVE

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Being one of the leading companies of its industry since 1973. PERSPECTIVE, which embodies the combination of unique design and
Style with the sense of quality, offers its customers the concept of affordable luxury through a wide sales network. Distributing its goods
To over 295 points of sale and making those available in 33 countries in the world.

PERSPECTIVE now reaches its customers in 26 different countries globally, the brand plays an active role in determining fashion trends with
Its collection-based designs.

With its wide offering, PERSPECTIVE is growing under its own label, benefiting from its 48 years of expertise in the international arena,
excellence in quality-price ratio.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.