Camicissima

Projects Detail

Camicissima

Who?

Who...

What?

What...

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Camicissima, a story that has been handed down for generations, born in the world of luxury and that today, after more than 90 years
Preserves in its garments the same quality and the same attention to detail, always jealously guarded by our craftsmen.

Camicissima designs and produces garments and accessories aimed at the modern man, who wants to feel at ease, dressed to perfection
on every occasion in a casual and sophisticated style.
Camicissima’s mission is to gain and retain the trust of our clients, who identify themselves with our shirts, which use the finest raw materials
To create a look that is always in trend.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.