Fairydrops

Projects Detail

FAIRYDROPS

Who?

Who...

What?

What...

When ?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

Founded in 2007, The brand is inspired to provide bold-looking lashes for women around the world.

Since its 2007 launch in Japan and USA, Fairydrops has continued its global brand growth, selling out 8 times on home shopping network.

Product Line: Mascara, Eyeliner, Eyebrow

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.