SUN'S GOOD

Projects Detail

SUN'S GOOD

Who?

Who...

What?

What...

When ?

Date...

Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

The Sun’s Good collection is becoming an icon in different Countries worldwide: 90's inspired, sport illustrated, trend hunter, sunglasses from the mountain to the beach!

Sunglasses, are all Made in Italy , with lot of available colors and a characterizing feature: the side shields.

Our products fit well within department stores or multi branded sunglass stores.

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.