EDOBIO

Projects Detail

EDOBIO

Who?

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What?

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Creative Direction : Faramarz Tanhai

CreativeTvc Spot : Lia Tanhai

Website Design : George Sekulla

Design : Helen Tanhai

A Brand Made in Japan, utilising modern and unique Biotechnology, creating skin care using naturally derived active ingredients.

EDOBIO advocates BIOTIFUL INSIDE OUT

EDO + BIO= EDOBIO

Back to basics, Edo period cosmetology using plants x In house research original raw materials, Modern Biotechnology Discovering the essential value of Edo period cosmetology using plants and unique biotechnology.

Product Line: Floradiance Soap Series, Saketernal Skincare Series,, Inner Beauty Series, Antibacterial Spray,

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What We Did ?

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Branding.

• Logotype

Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.

• Colors

We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.

• Typography

Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.